Celebration Brands Limited (CBL) is a joint venture between Red Stripe and Pepsi Cola Jamaica (PCJ), responsible for the sale and distribution of beverages across the island. Established in April 2013, the name Celebration Brands was coined by the then Directors of PCJ and Red Stripe. The aim was to create a name that captured the spirit of all the brands which both companies represent, which are about celebrating and sharing life’s moments.


To be the preferred sales and distribution company, exceeding our customers’ expectations while providing enrichment and opportunities for all.


To provide the best experience to all customers, through our passionate and committed team.


“Moving to a foreign country is never an easy task, yet Jamaica and its people have been very welcoming and very nice, both to me and my wife. So, Jamaica no problem!”

A native of Guatemala City, Guatemala, Jose Romero is the Commercial Director at Celebration Brands Limited. He is charged with leading the Commercial team, by developing and implementing Commercial strategies, according to the company’s goals, in an effort to accelerate growth. Jose developed a genuine interest in sales while holding a Regional Trade Marketing position at CBC. He was later given the opportunity to flex his sales muscles when he was appointed to the roles of Sales Supervisor, and Territory Sales Manager respectively. A trailblazer in his own right, he is most motivated by his big dreams and desire to break records. His aim for the company is that the team always strives to improve the level of service to customers and consumers in order to become the best sales company in Jamaica.

“At Celebration Brands we enjoy an amazing family atmosphere, where playing together is just as important as working together. We work hard but we also play hard.”

Emelio Brown is the Risk & Compliance Manager at Celebrations Brands Limited. He is tasked with identifying potential risks to the business objectives as well as providing the framework for a robust compliance culture within the organization. Emelio has always had a passion for driving end to end process developments and has a keen eye for identifying gaps within policies and procedures. His greatest desire for CBL is that together the company will become not just a local leader in sales and distribution but a global model of excellence in sales and distribution execution and to become the employer of choice in Jamaica and a mecca for the best & brightest talents within Jamaica and the wider Caribbean.

“I want to make an impact on people’s lives and what better way to do that than in a Human Resource role. This job provides the opportunity to influence innumerable aspects of the organisation, to assist in the development of its employees, and to play a part in influencing strategic business decisions.”

Grace Cowan-Allen is the Human Resource and Communications Director at Celebration Brands Limited. She is responsible for guiding and managing the overall provision of Human Resources services, policies, and programs for the company, in addition to leading the company’s communication agenda. Grace is mainly motivated by people. She enjoys being with people and helping them to resolve issues, as she finds great satisfaction in helping others.